{"id":6510,"date":"2026-07-06T06:12:59","date_gmt":"2026-07-06T06:12:59","guid":{"rendered":"https:\/\/www.ptfos.unios.hr\/novicjfst\/?p=6510"},"modified":"2026-07-06T06:33:03","modified_gmt":"2026-07-06T06:33:03","slug":"cjfst-2026-18-1-08","status":"publish","type":"post","link":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/2026\/07\/06\/cjfst-2026-18-1-08\/","title":{"rendered":"CJFST.2026.18.1.08"},"content":{"rendered":"

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Bioactive compounds of edible and medicinal mushrooms<\/h1>\n

\"https:\/\/orcid.org\/0000-0001-9354-8566\"<\/strong>\u00a0Iva Mra\u010di\u0107 Rai\u010d*, \"https:\/\/orcid.org\/0009-0009-0308-7029\"<\/strong>Romana Popovi\u0107*, \"https:\/\/orcid.org\/0000-0003-2896-9844\"<\/strong>Mara Mari\u0107, \"https:\/\/orcid.org\/0009-0000-5273-9825\"<\/strong>Sanda Desnica<\/p>\n

University of Dubrovnik, Department for Mediterranean Plants, Marka Marojice 4, 20000 Dubrovnik, Croatia<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n
ARTICLE INFO<\/strong><\/td>\nABSTRACT<\/strong><\/td>\n<\/tr>\n
TYPE: <\/strong>Original scientific paper
\nhttps:\/\/doi.org\/10.17508\/CJFST.2026.18.1.08<\/a>
\nPDF<\/strong><\/a><\/td>\n		The global market is experiencing growing demand for low- and non-alcoholic wines, driven by lifestyle changes, increasing health awareness, and rising interest in sustainable dietary habits. Although this trend is well developed internationally, in Croatia, and particularly in Dubrovnik\u2013Neretva County, the perception and acceptance of dealcoholized wines are still at an early stage. This study investigates the
\ndeterminants of consumer attitudes, knowledge, and consumption habits related to dealcoholized wines in Dubrovnik\u2013Neretva County, as well as the extent to which local consumers differ from visitors, who often come from more developed markets. To this end, a consumer survey was conducted in Dubrovnik\u2013Neretva County in 2025 to determine levels of awareness, consumption motivations, and barriers influencing acceptance of these products. This paper addresses a topic that has so far been rarely researched in Croatia, placing particular emphasis on the specific characteristics of Dubrovnik\u2013Neretva County as a wine-growing region in the context of dealcoholized wines. The results indicate that local consumers approach dealcoholized wines cautiously and within a more traditional framework, with limited awareness and moderate willingness to purchase them. Differences observed among visitors suggest higher levels of awareness and openness, providing additional context for interpreting local consumer behaviour. The research confirms that a positive perception alone is insufficient to change consumption habits; key factors include product availability, opportunities for tasting, clear communication regarding the dealcoholization process and sensory quality, and the integration of such wines into the wider eno-gastronomic offer. From the perspective of Dubrovnik\u2013Neretva County, the market potential of dealcoholized wines lies primarily in increasing awareness and acceptance among the local population, while insights from visitor behaviour may support the development of targeted strategies.<\/td>\n<\/tr>\n
*<\/strong>CORRESPONDENCE
\n<\/strong>Iva Mra\u010di\u0107 Rai\u010d
\niva.mracic@unidu.hr
\nRomana Popovi\u0107
\nromana.popovic@unidu.hr<\/td>\n<\/tr>\n
ARTICLE HISTORY
\n<\/strong>Received: February 13, 2026
\nAccepted: April 20, 2026<\/td>\n<\/tr>\n
CITATION
\n<\/strong>Mra\u010di\u0107 Rai\u010d I, Popovi\u0107 R, Mari\u0107 M, Desnica S. Analysis of consumer habits related to dealcoholized wines in Dubrovnik\u2013Neretva County. Croatian Journal of Food Science and Technology (2026) 18 (1) 99\u2015112<\/td>\n<\/tr>\n
\"\"<\/a><\/strong>C<\/strong>OPYRIGHT: <\/strong>\u00a9 2026 by the author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND)<\/a>.<\/td>\n<\/tr>\n
KEYWORDS<\/strong><\/p>\n

dealcoholized wines; consumer perception; consumption habits; Dubrovnik\u2013Neretva County; market trends<\/td>\n<\/tr>\n

KEY CONTRIBUTION<\/strong><\/p>\n

The study provides the first systematic insight into the knowledge, attitudes, and consumer habits related to dealcoholized wines in Dubrovnik\u2013Neretva County. It compared the attitudes and behaviours of residents and tourists, with primary emphasis on the local population, while differences observed among visitors were used for comparative purposes. Key motivations among participants from Dubrovnik\u2013Neretva County include health concerns, avoiding alcohol, and driving, while major barriers are limited information, low availability, and concerns regarding sensory quality. The findings indicate that, although awareness and interest exist among the local population, acceptance remains moderate and requires further development, highlighting the importance of education, improved availability, and maintenance of sensory quality. Differences observed among tourists suggest higher levels of awareness and openness, providing additional context for understanding local consumer behaviour rather than representing the primary focus of the study.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Bioactive compounds of edible and medicinal mushrooms \u00a0Iva Mra\u010di\u0107 Rai\u010d*, Romana Popovi\u0107*, Mara Mari\u0107, Sanda Desnica University of Dubrovnik, Department for Mediterranean Plants, Marka Marojice 4, 20000 Dubrovnik, Croatia ARTICLE INFO ABSTRACT TYPE: Original scientific paper https:\/\/doi.org\/10.17508\/CJFST.2026.18.1.08 PDF The global market is experiencing growing demand for low- and non-alcoholic wines, driven by lifestyle changes, increasing … Op\u0161irnije<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6510","post","type-post","status-publish","format-standard","hentry","category-nekategorizirano"],"_links":{"self":[{"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/posts\/6510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/comments?post=6510"}],"version-history":[{"count":3,"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/posts\/6510\/revisions"}],"predecessor-version":[{"id":6514,"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/posts\/6510\/revisions\/6514"}],"wp:attachment":[{"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/media?parent=6510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/categories?post=6510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptfos.unios.hr\/novicjfst\/index.php\/wp-json\/wp\/v2\/tags?post=6510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}